The Influence of Perceived Convenience, Perceived Benefits and Trust on Customer Decisions to Use Mobile Banking at Bank OCBC NISP Palembang

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The Influence of Perceived Convenience, Perceived Benefits and Trust on Customer Decisions to Use Mobile Banking at Bank OCBC NISP Palembang

ABSTRACT: The purpose of this study was to analyze the influence of perceived ease, perceived benefits and trust on Customer decisions to use M-Banking Bank OCBC NISP Palembang. The population in this study were 3,345 customers of Bank OCBC NISP Palembang. The sample was taken based on the Roscoe formula so that 200 customers were obtained. The analysis technique used multiple linear regression with hypothesis testing of the t-test and F-test. The results showed that perceived ease, perceived benefits and trust had a significant influence on Customer decisions to use Mobile Banking Bank OCBC NISP Palembang.

KEYWORDSPerception of Convenience, Perception of Benefit, Trust, Decision

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