Abstract: Tourism is a resilient sector with a high level of sustainability. Despite slower economic development
and geopolitical tensions in several world regions, travel and tourism remain critical components of the global
economy. For instance, Indonesia, which benefits from abundant natural and cultural resources, has developed into
a desirable destination for international visitors, and as a consequence, the Indonesian government has designated
tourism as the country’s primary driver of economic growth.Indonesia was ranked 40th out of 140 countries
surveyed by the World Economic Forum within the 2019 travel and tourism competitiveness report. According to
this report, the market share of international tourists visiting Singapore, Malaysia, Thailand, and Indonesia is an
average of 25.27 million. In 2019, 16.1 million foreign tourists visited Indonesia, accounting for 63.71 percent of
the average market share of foreign tourists who visited Singapore, Malaysia, Thailand, and Indonesia 2019. This
situation necessitates an evaluation of Indonesia’s priority and super-priority tourism destinations.As such, this
study aims to develop a measurement model for assessing a tourism area using a combination of qualitative and
quantitative methods and a sequential exploratory approach utilizing the World Economic Forum’s travel and
tourism framework in the ITDC area of The Nusa Dua in Bali.The results demonstrate that the World Economic
Forum’s travel and tourism framework indicators may be utilized to measure the Nusa Dua ITDC area. The
findings of the enabling environment measure in the ITDC area of Nusa Dua Bali indicate that the enabling
environment’s pillars are really in the excellent category, as the ITDC area fulfills requirements for safety and
security, health, and hygiene indicators, and ICT readiness. The infrastructure pillar has a higher ranking since the
ITDC area fulfills air transportation infrastructure, land and port infrastructure, and tourism service infrastructure.
The natural and cultural resources pillar is rated excellent since it fulfills the requirements for natural resources and
business travel.Based on the empirical findings, the Nusa Dua Bali ITDC area’s measurement model, which is
based on the World Economic Forum’s travel and tourism framework indicators, can be applied to priority tourism
destination areas such as Lake Toba (North Sumatera), Borobudur (Central Java), Mandalika Lombok (Nusa
Tenggara), Labuan Bajo (East Nusa Tenggara), and Likupang (West Nusa Tenggara) (Manado, North Sulawesi).

Keywords: Nusa Dua, Tourism Area, Travel and Tourism Framework, World Economic Forum, Collaboration
orchestration, Special Economic Zone, Funding Access.