Abstract: At the time of the corona pandemic conditions, the limitations of community activities do not make the activity stop, where all activities are completed online. The impact influences the needs of renovation and improvement of houses and increased construction and building on various private and government projects. This increase in activity impacts the progress of construction materials and facilities such as sheet glass both locally and from imports. This increase becomes an opportunity by Yonly Glass where it is necessary to create and plan a marketing strategy, especially is a marketing strategy that must follow pandemic conditions to remain competitive.To implement its marketing strategy, the company implements the marketing strategy. Yonly Glass, as a company engaged in Glass Processors and Applications, needs to have a good marketing strategy to be still able to compete with competitors. In this research, the qualitative method describes Yonly Glass’s marketing strategy with measurements using segmenting, targeting, positioning, and marketing mix. The results of this study show that the segmenting, positioning, targeting, and marketing mix strategies run by Yonly Glass can be run in pandemic conditions so that the company can remain competitive and benefit from the implementation of this strategy.

Keywords: Marketing Strategy, Segmenting, Targetting, Positioning, Marketing Mix, NICE, Business Plan.