ABSTRACT:– The study assesses distribution strategies and competitive advantage in Nigerian Bottling Company. Survey research design was used and a population of 281 was used as a sample size. A Point in time data was collected from primary source and the questionnaire was designed in two parts. Data collected was analyzed using Regression Analysis with the help of a software statistical package of e-view 7.00. Findings of this study revealed that the relationship between distribution strategies and competitive advantage in Nigerian Bottling Company is significant. Other findings indicates that branch network strategy significantly contribute to competitive advantage in Nigerian Bottling Company and multiple distribution strategy statistically leads to competitive advantage in Nigerian Bottling Company while electronic distribution strategy contribute to competitive advantage in Nigerian Bottling Company. Despite having a significant relationship between distribution strategies (branch network strategy, multiple distribution strategy and electronic distribution strategy) and competitive advantage in Nigerian Bottling Company, it is therefore recommended that Nigerian Bottling Company should apply a mixed of distribution strategies in their daily business since it lead statistically to gaining competitive advantage in the industry. They should strategically maintain the distribution strategies they have and try to improve on these strategies since it significantly help them to achieve competitive advantage over competitors within the industry.

Keywords:– distribution Strategies, branch network, multiple distribution strategy, electronic distribution strategy and competitive advantage