Factors Affecting The Quality Of Tourism Services In The Lower Mekong River Basin
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May 16, 2020Factors Affecting The Quality Of Tourism Services In The Lower Mekong River Basin
ABSTRACT:- This study examines some factors affecting the quality of tourism services in the Lower Mekong Basin using the Servqual Service Quality Instrumentation by Parasuraman et al. to identify and measure factors using Cronbach alpha analysis, factor analysis, and multivariate regression analysis. The ultimate aim is to identify four factors affecting the quality of tourism: (1) Reliability and Responsiveness, (2) Facilities, (3) Empathy and (4) tangibles. The study also provides some suggestions for the improvement of the tourism service quality in the Lower Mekong River Basin.
Keywords:- Service quality, tourism services, lower Mekong River Basin