Factors Impacting Customer Satisfaction from Banking Service Quality in BIDV

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Factors Impacting Customer Satisfaction from Banking Service Quality in BIDV

Summary:- This article based on the analysis of business activities of BIDV Phu My. Through the research survey of selected groups of customers in the area of Vung Tau province the authors have identified impacting factors on their satisfactions from ATM service quality of the Bank. The research aim of authors is to use quantitative analytical tools to determine the level of impact of identified factors on customers’satisfaction from ATM services quality of the Bank in the area of Vung Tau province. As next, the following research aim of the authors is to propose a set of adequate solutions to boost customers’ satisfaction related with ATM service quality at BIDV Phu My in Vung Tau Province.

Key words:- impact factors, solutions, customer satisfaction, commercial bank, BIDV.

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