ABSTRACT: The increasingly competitive environment surrounding U.S. colleges and universities is creating disequilibrium, particularly for small private colleges that rely heavily on tuition. The major drivers of change include technology, globalization, and the increasing enrollment of non-traditional students. However, colleges and universities have been slow to adapt to change and may be resistant altogether. The organizational culture of colleges and universities are built on histories and traditions that honor the past and not the future. This article examines the dynamics of environmental change and the impact of organizational culture on change. The article provides ten principles for leaders to implement organizational change strategically and successfully.

Keywords: organizational change, organizational culture, strategic leadership