ABSTRACT: Food for Education Programme of governments around the world, has a long history, since 1770’s of application, evidenced with success with benefits surpassing side effects. Countries are exploring improved delivery systems. In Nigeria, it started in 2005; by 2007 it became unsustainable and stopped, except in Lagos and Osun States. In 2016 the Federal Government reintroduced it, free up to primary three. Reviewed literature revealed benefits. The gap that exists is its sustainability. This study investigated the Food for education programme in Anambra State and the Nigerian Marketing System with a view to evolving a model for sustainable implementation of the programme. Five hypotheses were formulated. The five tested included four independent variables; stakeholders /consumers – awareness, involvement, trust and Willingness to participate/pay. The fifth hypothesis tested for model development, combining the 4 independent variables. Population of study was 597,519 (Awka South, Ogbaru and Orumba South LGA, Anambra State). The study had a descriptive, quantitative survey design. Random sample of 276 was used; 244 returned and were usable. Instrument was tested for reliability and validity with a Cronbach’s Alpha of 86.8%. Factor and Multiple regression analyses were conducted. Initially, the involvement and trust variables were highly correlated and therefore merged. Three-predictor-model with good fit explains 45.4% (sig. 000) of variance in the dependent variable. The study concludes: the Sustainable HGSFP Programme Model can be applied with significant impact on the implementation and benefits. The study recommends HGSFP model to Governments; the programme’s stakeholders and suggests areas for future studies.

KEY WORDS: Food for Education (FFE) Programme; Home Grown School Feeding Programme; Sustainable Marketing, Anambra State