Outsourcing Strategy and Performance of Money Deposit Banks in Anambra State, Nigeria

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Outsourcing Strategy and Performance of Money Deposit Banks in Anambra State, Nigeria

ABSTRACT:- The study dwelt on the relationship between outsourcing strategy and performance of Money Deposit Banks in Anambra State. Specifically, it was set to ascertain the nature of relationship that exists between business process outsourcing strategy and task accomplishment and to examine the effect of marketing outsourcing strategy on cost effectiveness of Money Deposit Banks in Anambra State. Survey research design was used. Simple Random Sampling Technique was adopted to select three notable banks that operate in the major cities of Anambra State, that is; Nnewi, Awka and Onitsha respectively. Data were collected with the aid of structured questionnaire administered to 162 respondents. Hypotheses were tested using Pearson Product Moment Correlation Coefficient and Simple Regression Analysis with the aid of Statistical Packages for Social Science (SPSS) version 22. Findings revealed that there is a significant positive relationship between outsourcing strategy and performance of selected Banks in Awka, Anambra state by explicitly indicating positive significant relationship between business process outsourcing strategy and task accomplishment; marketing outsourcing strategy has significant positive effect on cost effectiveness of banks in Anambra State. The study concluded that outsourcing strategy supports bank operations as it guarantees quality services by banks and as well cover the weak aspects of the organization. The study recommended that there is need to outsource other weak aspects of business to experts rather than managing the areas as it will contribute to timely task accomplishment and quality service delivery.

Key words: Outsourcing Strategy, business process outsourcing strategy, marketing outsourcing strategy, task accomplishment, cost effectiveness and performance.

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