ABSTRACT

Background– PT Sangyo Jaya Abadi (SJA) is a subsidiary of PT Kuroshio Jaya Abadi (KJA) that uses Computer Numerical Control (CNC) machines and Digital Tracking of Production as its business development. The main purpose of the establishment of PT SJA is to make the company more focused, facilitate proper planning, and create efficiency in controlling future operational activities, as well as create a brand image by expanding market share and improvement in facing the Industrial Revolution 4.0. PT SJA produces parts and tools needed by the manufacturing industry, by orders from the customersor orders from PT KJA and works on direct requests from automotive companies and other oil and gas companies. Besides, SJA also performs machine maintenance and repair parts and tools.

Method – Using Value Proposition Canvas, EFE, IFE, VRIO, CPM, SWOT, IE, QSPM, Porter’s Generic Strategy and Lean Business Canvas Model.

Result – This analytical method helps in determining the right business strategy for PT. Sangyo Jaya Abadi

Keywords: Computer Numerical Control (CNC), Digital Tracking of Production, parts and tools EFE, IFE, VRIO, CPM, SWOT, IE, QSPM, Porter’s Generic Strategy and Lean Business Canvas Model