American International Journal of Business Management (AIJBM)

July 11, 2022

EMPHASIS ON EMOTIONAL BRANDING TO INCREASE AWARENESS AND CUSTOMER SATISFACTION OF NORCHE WOMEN’S BAG STORE

ABSTRACT: Bags are one of the most sought-after commodities by women when they are in central shopping. Bags are a fascinating accessory for fashion, women buyers […]
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July 11, 2022

Analysis on the Online Consumption Behavior of Chinese Seniors

ABSTRACT: The outbreak of the 2020 epidemic has severely impacted traditional economic development. However, the digital economy is widely developed. This paper analyzes the demand side […]
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July 11, 2022

Increasing Brand Awareness and Intention to Use Pospay Digital Wallet

ABSTRACT: Indonesia has been actively doing digitalization, marked by the increase in mobile connections and internet users. In 2020, more people were using them due to […]
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July 9, 2022

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY THROUGH BENCHMARKING APPROACH KOST.ON3 RESIDENCE

ABSTRACT: The hospitality industry is a board group of business that provide services to costumer. The industry can be broken down into three basic areas: accommodation, […]
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