American International Journal of Business Management (AIJBM)

March 26, 2022

Ambush Marketing Strategy and Marketing Success of Fast- Food Firms in Port Harcourt.

ABSTRACT:- The study examined the relationship between Ambush Marketing and Marketing Success of fast-food firms in Port Harcourt. One hundred (100) copies of questionnaire were distributed […]

March 26, 2022

B2B and Its Market Segmentation Based On RFM with Clustering Method

ABSTRACT:- With 925 active clients extracted from data warehouse, the market segments are clarified with the support of several clustering algorithms for selection and preprocessing data. […]

March 26, 2022

Analysis and Research on E-commerce Live Broadcast Sales Model from the Perspective of Supply Chain

ABSTRACT : The e-commerce live broadcast sales model is a brand-new sales model born based on web live broadcasts, and it has quickly been favored by the […]

March 23, 2022

Influence of Customer Demographics (Age, Gender and Religion) On Consumer Preferences for Health Services Among Private Hospitals in Nakuru County, Kenya

ABSTRACT:- Private healthcare system in Kenya have grown tremendously over the last two decades due to various reasons, among them lack of adequate and quality public […]