American International Journal of Business Management (AIJBM)

July 4, 2020

Active Adjustment towards Target Capital Structure of Consumer Goods Firms

ABSTRACT:- Indonesia has one of the most competitive and fastest growing consumer goods markets in the world. Even though the consumer goods industry is less resource […]

July 4, 2020

Identifying Employer Branding Factor in Bank XYZ to Increase Employee Retention for Millennials Generation

ABSTRACT:- The objective of this research is to identify the factors of employer branding influencing millennial employee’s retention. This research would assist the company in strengthening […]

June 24, 2020

Consumer Decision to Buy Vegetables at Traditional Markets in Medan, Indonesia

ABSTRACT:- Purchasing by consumers is the ultimate goal to be achieved by every company. Various strategies are pursued so that consumers buy products or use services […]

June 24, 2020

Reliability and Construct Validity of the Organizational Citizenship Behaviour (OCB) Scale

ABSTRACT: The purpose of this study is to examine the reliability and construct validity of organizational citizenship behaviour, to find dimensions and indicators that can form […]