American International Journal of Business Management (AIJBM)

August 15, 2024

About What People Should Not Be Doing

ABSTRACT:- People try to get a specialty quickly to start earning money as soon as possible. People do not try to gain knowledge. Beyond capitalism is […]
August 15, 2024

Building Brand Loyalty in Home Appliances Competitive Market by Optimizing Existing Service Centers: Case Study of Terang Brand in Indonesia

ABSTRACT : In today’s competitive home appliance industry, established enterprises such as Terang face substantial pressures from Chinese manufacturers, resulting in customer segmentation into price-conscious and […]
August 13, 2024

Addressing Market Saturation and Competition in Digital Freelancing

ABSTRACT:- The advent of digital freelancing platforms has significantly altered global work dynamics, fuelled by technological progress and shifting worker preferences. This research focuses on Sribu.com, […]
August 8, 2024

The Effect of Marketing Innovation Strategies on Organizational Performance of County Referral Hospitals in Kenya

ABSTRACT:- County referral hospitals play a crucial role in enhancing the accessibility of high-quality health services. This is achieved via the adoption of innovation strategies that […]
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