American International Journal of Business Management (AIJBM)

July 13, 2024

Navigating Employee’s Role as Influencers in Social Media: Measuring Employee-Based Brand Equity Using Mixed Methods Sequential Explanatory Model

ABSTRACT: In digital disruption age, companies are heavily invested in social media to promote their brand, including Nutrifood, leading Indonesian FMCG company who currently focus on […]
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July 13, 2024

Proposed Marketing Strategy to Increase Customer Purchase Intention and Sale (case study: Evren Beauty)

ABSTRACT: This research was conducted to determine the suit marketing strategy for skincare brands to increase purchase and sales intentions. The beauty industry, especially skin care […]
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July 13, 2024

Purposing Marketing Strategy for Small Medium Enterprise (SME) To Improving Brand Awareness and Sales: Case on Samokheshi

ABSTRACT: This study is finding the suitable marketing for small medium enterprise (SME) female fashion brand to increasing brand awareness and sales. The SME in Indonesia […]
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July 13, 2024

Sentiment Analysis Based Strategies to Increase Reputation of Grand Paradise Hotel

ABSTRACT: In order to become more capable in providing great experience for the customers and maintain or even increase the reputations, hotels can try to leverage […]
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