American International Journal of Business Management (AIJBM)

May 10, 2024

AN ASSESSMENT ON EFFECTS OF NICHE MARKETING ON COMMERCIAL BANKS PERFORMANCE IN KISII COUNTY

ABSTRACT: The evolving business landscape will necessitate firms to reassess their marketing strategies toalign with their changing requirements. This study explored the effects of niche marketing […]
May 10, 2024

EFFECT OF ECONOMIC ORDER QUANTITY ON ORGANIZATIONAL PERFORMANCE OF SUGAR MANUFACTURING FIRMS IN KENYA

ABSTRACT: In today’s world of intense competition managing inventory efficiently has become an important operational weapon for products and service firms wishing to survive the competitive […]
May 3, 2024

ENHANCED APPROACHES FOR ALLEVIATING WRITING ANXIETY IN ESL LEARNERS

Abstract: There are numerous alternatives for students to deal with writing anxiety, considering that writing is usually regarded as the most difficult ability to learn in […]
May 3, 2024

Managing the Gender Equality System in Employment in the context of Information Security

ABSTRACT: The aim of this paper is to analyze the system of gender equality in employment in terms of the tasks that are incumbent on the […]
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