American International Journal of Business Management (AIJBM)

July 2, 2023

Digital Transformation Strategy in Construction Industry: A Case Study on PT. Konstruksi Membangun Negeri Tbk

ABSTRACT: The advancement of digital tools in construction has increased for the past decade and it brings a solution overcome the issues of low-level productivity and […]

July 2, 2023

Influence of Store Atmosphere and Service Quality on Repurchase Intention: The Mediating Role of Customer Satisfaction at Nakoa Cafe Malang City

ABSTRACT : The main purpose of the conducted research was as a forum to examine the relationship between store atmosphere, service quality, and intention to buy […]

July 2, 2023

The Five A’s Framework and Brand Productivity Metrics: Analysis on Pay TV Brand in Indonesia (IndiHome TV)

ABSTRACT: The key objective of this research to analyze the current condition of IndiHome TV brand awareness, to analyze the current level of IndiHome TV brand […]

June 30, 2023

Marketing Mix and Consumer Purchase Intention: Analysis of Blood Glucose Monitoring Device in Indonesia

ABSTRACT : This study aims to analyse the consumer purchase intention of the Blood Glucose Monitoring Device and provide insights to reformulate the marketing strategy. Understanding […]