ABSTRACT : Interior design as one of the sixteen sub-sectors of the creative economy that has an influence on economic growth in Indonesia. The high demand in interior design is an excellent opportunity for interior design business. As newcomer to an interior design company, Tnr Studio needs a marketing strategy to be able to compete with competitors. The majority of this problem is that Tnr Studio is lack of marketing activities and doesn’t have a marketing officer. This paper formulates a new interior design company marketing strategy to increase the brand awareness and the number of potential projects. At first, Tnr Studio needs to increase the marketing activities, by analyzing the company’s current business situation using Marketing Mix 7P’S. The findings from the analysis carried out determine the company’s new marketing scheme for Tnr Studio using 7p marketing mix analysis. This will support to maintain its design characteristics, maximize its marketing productivity and increase the number of potential projects.

KEYWORDS: Interior Design, Marketing Strategy, Marketing Mix 7P’S