THE INFLUENCE OF PRODUCT INNOVATION, CUSTOMER EXPERIENCE AND STORE ATMOSPHERE ON BUYING INTEREST WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN FOUR BRANCHES OF LANCAR JAYA GOLD JEWELRY STORE IN LAMONGAN REGENCY
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January 6, 2022THE INFLUENCE OF PRODUCT INNOVATION, CUSTOMER EXPERIENCE AND STORE ATMOSPHERE ON BUYING INTEREST WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN FOUR BRANCHES OF LANCAR JAYA GOLD JEWELRY STORE IN LAMONGAN REGENCY
ABSTRACT: The general purpose that has been stated, then the specific purpose of this study is to test and
analyze the Influence of Product Innovation, Customer Experience and Store Atmosphere on Buying Interest
With Consumer Satisfaction as An Intervening Variable In Four Branches of Lancar Jaya Gold Jewelry Store
in Lamongan Regency. The population in this study was all consumers of Lancar Jaya Gold Jewelry Store
numbering 13,703 people so that by using accidental sampling sampling techniques using slovin, the sample
amounted to 99 consumers. The results of the study mentioned that the variables of Product Innovation, and
Store Atmosphere on Consumer Satisfaction and Buying Interest had a significant effect while the influence of
Customer Experience on Buying Interest was not significant.
Keywords: Product Innovation, Customer Experience, Store Atmosphere, Buying Interest, Consumer
Satisfaction