The Influence of Product Quality, Brand Image and Product Attraction Purchase of Impulsif Purchases and Its Impact on Intention To Buy Ajifol Liquid Organic Fertilizers in East Java
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December 21, 2019The Influence of Product Quality, Brand Image and Product Attraction Purchase of Impulsif Purchases and Its Impact on Intention To Buy Ajifol Liquid Organic Fertilizers in East Java
ABSTRACT: This study aims to determine the effect of product quality, brand image and attract on impulsive purchases and their impact on intentions to buy Ajifol liquid organic fertilizer in East Java. Using the Slovin formula, the number of samples was 340 respondents, and SEM analysis. The results showed that: Product quality, brand image, and attractiveness influence consumers’ impulsive purchases; Product quality, brand image, and impulsive buying affect consumers’ intention to buy; Attractiveness has a significant negative effect on consumers’ intention to buy.
KEYWORDS: – Product quality, Brand image, Attractiveness, impulsive buying, intention to buy