The Nexus of Organizational Communication: A Theoretical and Practical Agenda for Managing Commitment at the workplace

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The Nexus of Organizational Communication: A Theoretical and Practical Agenda for Managing Commitment at the workplace

ABSTRACT: The study examined Organizational Communication and Organizational Commitment of employees in the Chemical/Pharmaceuticals firms. This study considered the practicable attributes of an organizational communication and was measured by the forms of organizational commitment which includes normative, continuance and affective commitment. Using the individual employees as the unit of analysis, a research question was asked and three hypotheses were formulated to test the relationship. The study was conducted using a sample size of one hundred and forty-eight employees which is the corresponding size for the population of two hundred forty-three using Krejcie and Morgan’s sample size determination. The variable used was subjected to reliability test that had an acceptable value of 0.750.with the aid of a Statistical Package for Social Sciences Software (SPSS), the Spearman Rank Order Coefficient was used the hypotheses. The results of the analysis showed that there is a significant and positive effects on the forms of commitment. The study recommends a nexus of the theory and practice of an effective and efficient communication in gaining and sustaining commitment.

KEYWORDS: Affective Commitment, Commitment, Continuance Commitment, Normative Commitment, Organizational Communication, workplace relationship

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