Abstract: This research is to examine the impact of horticulture products in the Lorong Wisata (tourist lanes) on inflation control in Makassar City. This research was carried out at Lorong Wisata around the city, focusing on the production of horticultural plants. The study duration spanned from March 2023 until September 2023. The research population included 1,095 tourist alleyways. The research sample included tourist alleys associated with a Farmer Group (KT) or Women Farmer Group (KWT) that generated a minimum of 20 kg of horticultural plants between February 2023 and July 2023, resulting in a total of 135 tourist alleyways included in the study. This research is a quantitative descriptive analysis using multiple regression with SPSS 25. The study’s findings reveal that (1) the cultivation of pakcoy, cayenne pepper, tomatoes, mustard greens, eggplant, spinach, and shallots in Lorong Wisata can mitigate inflation in Makassar City, albeit not significantly, and (2) the production of kale, red chilies, and long beans in Lorong Wisata has proven ineffective in controlling inflation in Makassar City and is also not significant. The recommendations in this study are: (1) to optimize land management in Lorong Wisata, particularly for unproductive land, (2) to enhance knowledge transfer in horticultural cultivation, (3) to strengthen collaboration among all stakeholders using the Pentahelix Collaboration model, (4) to augment the role of technology, and (5) to improve business processes in Lorong Wisata.

Keywords: Lorong Wisata (tourist alleys), Horticultural Plants, Inflation.