American International Journal of Business Management (AIJBM)

November 21, 2022

Factors Influencing Alcoholic Beverage Purchase Intention In The Beer Category from the Students Consumer Perspective at the National University of Laos

ABSTRACT: This research aims to explore the theory of planned behavior (TPB) by investigating the underlying factors that influence Laos Students’ consumers’ purchase intentions for alcoholic […]

November 14, 2022

The Relationship between Leadership Behaviors and Job Satisfaction

ABSTRACT:- Different interpretations of the word “leadership” might produce different connotations. Leaders are people who have the power to influence the actions and attitudes of others. […]

November 10, 2022

Short Communication about Shortcuts to Development

Retired Tunis, Tunisia Key words: “Adib Ben Jebara”; “American international Journal of Business Management”

November 8, 2022

The Role of Customer Pride as an Intervening Variable in The Relationship Between Brand Equity, Product Quality and Service Quality

ABSTRACT: This paper discusses the causal relationship between brand equity, product quality and service quality on customer satisfaction, with customer pride as an intervening variable. The […]