Virtual Teams and Its Impact on The Competitive Advantage of Companies An analytical study on the research and development department of some international companies
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ABSTRACT
This research aims to study the role of virtual teams(VTs) in improving and increasing the innovation process and gain valuable input from research and development department (R&D) of the international companies under study (SAMSUNG, LG, NISSAN, TOYOTA, and IBM), how virtual R&D team can play a prominent role in developing innovation that reflects on achieving a stronger competitive advantage for these organizations.
The research found that hypothetical teams are considered one of the important modern means in business organizations today, due to the increase in response and the shift from serial work to simultaneous and parallel work to increase innovation, which in turn led to increasing the competitiveness of these organizations.
Key words:- virtual teams(VTs) ,research and development department (R&D) , innovation , competitive advantage.