Abstract: Producing new ideas can be organized using an alternative philosophy. Focus on results rather than
the means allows to release some productive forces. However, one should try to use few means. To do
something outstanding, theory is a shortcut because it cannot be criticized easily. Total quality management is
not useful for companies only but could be useful also for ministries or any administration.
More clearly about new ideas

Key words: Adib Ben Jebara; American International Journal of Business Management